TNS-Infoplan strives hard and strides fast towards our strategic goal: to be recognized as an industry leader providing value-added, insightful consultation services that help our clients make more effective decisions.

Product/Service Categories

TNS-Infoplan has an extraordinary breadth of experience and knowledge in a broad spectrum of categories. Just to name a few:

• Cosmetics
• Financing
• Automotives/motorbikes
• Alcohol drinks
• Entertainment
• Travel
• Beverages
• Luxury
• Airlines/hotels
• Food/confectionary
• Kids items
• Real estate development
• Toiletry
• Magazines/publications
• Theme parks
• Pharmaceuticals
• Fashion/apparel
• Tableware
• Medical appliances
• IT
• Sporting goods
• Pets/pet-care
• Accessories
• Games

Category Experiences by Objective

• Brand research (brand image, brand positioning, brand equity)
• Concept testing
• Product testing (In-home use tests)
• Usage & attitudes/tracking
• Advertising pre-tests (advertising concept testing, creative development tests)
• Advertising effectiveness measurements
• Customer satisfaction/customer needs studies
• Segmentation studies
• Mystery shoppers
• Web-page assessments

Our Clients

We, for the most part, design and execute projects upon direct request from end-clients.

Nearly 80% are international businesses.

A greater majority of the projects we handle are requested by Japan operations or headquarter functions of global companies. Besides which, research studies are executed upon request from TNS off-shore offices, domestic manufactures, domestic advertising agencies, or as part of a multi-national-country project coordination.