Quantitative research numerically analyzes findings, and is long on grasping the whole picture.

Quantitative Research Outline

Surveys are conducted by using our overseas/domestic networks, and structured questionnaires. Consumer responses are tabulated, and quantitatively analyzed, quite often in a graphic presentation.

Main Types of Quantitative Research

• Home-visit F2F interviews
• Central-location tests (CLT)
• Mail surveys
• Telephone interviews
• Street /exit interviews
• On-line surveys

Resources

Six full-time staff members engage in fieldwork operations.

TNS-Infoplan believes that high-quality research stands on the quality of fieldwork. We place the greatest emphasis on the hiring of top-quality face-to-face interviewers, contents of interviewer training, project briefing, and fieldwork control. To maintain and continuously improve fieldwork quality, interviewer briefing and supervision are centralized by our fieldwork supervisors in our Tokyo office.

Off-Shore Research Network

TNS is a global marketing information service firm, operating in 80 nations with a headcount of 13,000. Through TNS-Infoplan, you have access to our global resources you would need to conduct your studies in any countries/cities on our network.

Global Network

Domestic Home-Visit Interviewers Network

We have fieldwork hubs in eight major cities, with a total of eight supervisors and 320 contracted home-visit interviewers in place.

In Tokyo, we have 150 home-visit interviewers, operating under the direct supervision of TNS-Infoplan staff workers. Osaka has two supervisors controlling 100 home-visit interviewers.

Central Location Tests Interviewers

A team of interviewers dedicated to central location projects are stationed in Tokyo and Osaka respectively.