TNS-Infoplan places our primary service basics equally upon quantitative and qualitative research, and provides an array of research methodologies satisfying different client information needs.

TNS-Infoplan stands on the provision of a full client service, ranging from planning a study, designing a questionnaire/discussion guide, operating fieldwork, data-processing, analysis/report production, and presentation. Upon request, we accept a partial service provision, i.e. fieldwork/data-processing only, questionnaire development only, or analysis/report-writing only.
Our services traditionally center on consumer studies. We are capable also of executing B2B research that is growing in demand in the recent past.

Types of Market Research

Quantitative

Information is obtained through a questionnaire, and results are tabulated quantified and analyzed, quite often in a graphic presentation.

• Home-visit F2F interviews
• Central-location tests (CLT)
• Mail surveys
• Telephone interviews
• Street /exit interviews
• On-line surveys(*)

Quantitative Research

Qualitative

Verbal/non-verbal information, obtained through a group discussion/one-on-on, interviews, is analyzed.

• Mini-groups
• Pair-interviews
• One-on-on, in-depth interviews
• Ethnography

Qualitative Research

On-Line Research(*)

It is a very cost-efficient method, which is made available on TNS' own panel called mySurvey, or outsourced panels.
This method is also good for recruiting respondents for focus groups. Of a particular note is the use of FutureView, one of TNS' business solutions. This enables us to recruit respondents we call future shapers. They are known to be progressive in their attitudes and behavior, and are future-influential.
One of the major strengths of our Internet Research resides in the provision of customized research services, which is firmly founded upon our category expertise and next-generation methodologies.

Category-experts, business solution modules, internet tools, and consumer panels are the four pillars of our Internet Research, and retrieve truth from consumers, and extract actionable, and value-added information indispensable to management decision-making.

Desk Research

TNS-Infoplan is capable of producing desk-research reports by summarizing statistical data and publications released by Government/public offices, with our own viewpoints from our professional perspectives.