Customized Research

We design and customize individual research studies in alignment with individual clients' individual business information needs

TNS-Infoplan, in principle, customizes each study from a zero base in a manner that retrieves information addressing specific business questions and objectives. This stands on our thorough understanding of a given situation from a client briefing, yielding clear research project objectives and a methodology recommendation.

Fieldwork

High-Quality Fieldwork Resources and High-Quality Research Output

TNS-Infoplan believes that high-quality fieldwork operation is the heartland of our responsibility to clients, and forms the foundation of high-quality research output. The lack of quality fieldwork means that there is no way even quality researchers can retrieve the level of information required for clients' decision-making. Garbage in, garbage out. This is the minimum, ethical and professional obligation across all research service firms. TNS-Infoplan does not compromise on this paramount element, namely fieldwork operation.

Dedicated, Sector-Focused Researchers

The Process of Planning through to Report Production is Assigned Consistently to Dedicated Researchers

The principle components of research projects are planning the entire program, developing the questionnaire (quantitative)/interview guide (qualitative), devising tabulation, and producing reports. Each of these phases is implemented by researchers who are servicing the commissioning client, and are knowledgeable in the client’s business sector. Where relevant, off-shore TNS experts may participate in the research program to deliver the maximized value. All this requires a proactive participation in every detail of the commissioned project, and our researchers are all well positioned to address all the requirements. The contents of every phase of the projects are carefully validated by senior research staff.

Methodology

We are equipped with an array of research methods and propose the best that achieves the defined objective.

In every project, we organize thorough meetings, out of which we propose an optimized research plan. We receive consistent ompliments from varied categories of clients on the quality of work we deliver through face-to-face in-home and central-location interviews, as well as focus group interviews.

Moreover, TNS-Infoplan offers business solution modules that address specific business questions. For more, click here.

Staff Training

Staff Skill Development for Stronger Staff Performance

Staff training is indispensable in maintaining and improving the quality of research output. At TNS-Infoplan, we put entrants through dedicated entry-level programs and more experiences staff through junior and senior-level courses separately. We also regularly implement staff career development programs by function (account services and Fieldwork/EDP operations) in order to upgrade our skill sets, as well as to adhere to legal compliance and industry codes.
Of particular note are two elements. One is our internal initiatives to learn from each other, quite often by challenging each other, in a self-developed program to enhance presentation skills. The other is participation in the TNS University, which is an off-site training program open for TNS employees every six months to provide intensive courses in advanced/innovative analysis as well as business solutions.

In our fieldwork operations as well, we invest every effort in the hiring of top-quality home-visit interviewers, developing interviewer training programs, briefing projects, and controlling every phase of fieldwork. These activities are centralized by our fieldwork supervisors in our Tokyo office.