MCA® – Market ContactAudit - is a tool to measure and manage marketing communications holistically so as to maximize sales performance - cost efficiently. It helps managers design the optimal marketing communications mix. It helps organizations keep their marketing teams and programs accountable.

MCA® answers such questions as:

• Which are the most influential contact points for my category?
• How are we performing compared to the competition? Is our brand being heard through the clutter?
• Can we optimize our marketing communications performance and budget?
• Which contacts (touch points) should be prioritized in our communications? And how should we manage them?

Benefits of MCA®

• Measures effectiveness of overall marketing communications for a particular brand in a given category from the consumer experience: how they understand, evaluate and perceive brand communications. This guarantees direct linkage with market behavior.
• A broad range of contacts (touch points) are evaluated, not only those contacts which are trackable through standard media studies. This provides a far more holistic view of brand-consumer engagement.
• Provides a standard currency to compare the importance and performance of each contact point, thus enabling managers to finally answer the question “which contact points are giving me the greatest return on investment?”
• Provides a strategic framework to manage and prioritize contacts for tailored and precise results
• Supports ROI analyses to helping devise improved efficiency in the mix moving forward

MCA® Output Examples