InnoSuite is a complete suite of integrated NPD research solutions to look at every stage of the new product development process. The system helps our clients develop new product ideas, identify whether it is worth investing in an idea, discover how to make a concept more appealing, how to optimize the mix and forecast potential sales volumes.

The Benefits of InnoSuite™

• Our integrated InnoSuite ‘One Stop Shop’ approach means our NPD consultants can guide your Innovation Planning from the very beginning of a new development, through to launch.
• InnoSuite five solutions are flexible enough to be customized in order to better reflect your business needs; but they are built on frameworks validated and tested across several categories, guaranteeing consistency among studies and allowing for benchmarking.
• InnoSuite not only calculates success potential of concepts, but also reveals the real motives, the below the surface features, that drive consumer perceptions and behavior. Marketers can then more intelligently prioritize concepts and align them with customer needs.
• InnoSuite predicts the likely sales of new launches, as well as the overall sales effect on total brand performance, providing an objective criteria for NPD consultation.

InnoSuite™ 5 Stages

1. InnoSuite™ - Idea Generation

Powerful research system designed to explore consumers unmet needs, and develop winning new ideas from their needs.

2. InnoSuite™ - Idea Filter

Prioritizes potential winning product ideas, on two levels: Mass and niche markets.

3. InnoSuite™ - Concept Screener

Screens concept ideas to maximize the chances of success, and allows refinement of feature requirements.

4. InnoSuite™ - Product Optimiser

Optimizes the product mix (pack, price etc.) for best potential impact.

5. InnoSuite™ - Launch Maximiser

Forecasts sales and profitability, and advices on how to best launch a product.

InnoSuite™ Output Examples