The world's leading consumer commitment measure

The Conversion Model is a tool for analysing customer commitment and loyalty. It identifies which of your customers are committed to your brand service which are likely to defect and what the future direction for the brand will be.
Why do some customers tell you they are extremely happy and yet switch brands? Why do others who continually complain stay with you? Traditional research methods like customer satisfaction and loyalty measures can't give marketers the answers to such behavioural paradoxes. Conversion Model provides you a powerful and effective analysis and strategy.

The Benefits of Conversion Model™

• With keyword “commitment to brand” it explains the effective relationship between customers and brands.
• Validated worldwide in over 7,000 studies and used by 80% of the world’s most valuable brands, it has been used for construction of deeper relationships between brands and customers, and acquisition of new customers.
• We can see;
  • The strong and weak points of the brand
  • Brand position in the market
  • Analysis of pattern that show users switch to other brands
  • Identification of appropriate product category and location to roll out to expand the brand share.
• It provides multinational brand performance measurement in the effective way.

Output of Conversion Model™

Conversion Model measures needs and motivations behind the consumers' behavior to purchase products of this brand ･･･Brand health check
It provides effective solutions knowing emotional needs and motivations to move the consumers.･･･Conversion Model Prescription

User segmentation

It measures the strength of commitment to brands with positioning and segmentation (see the chart1) to know how existing users commits to your or other brand and which non-users can be obtained.