Advertising Insight

To maximize the advertising effect, it is necessary to create and cement a relationship between the brand and the consumer who'll see ads, not only generating them advertising awareness. Also the creative idea has to be the one which ensure to convey the spirit and messages of the brand. Using the unique scale which focuses on both its rational and emotional elements, AdEval measures the effect of your ads and tell you how they can be improved.

The Benefits of AdEval™

• One of the world's leading advertising pre-test systems and based on the proven principle of the BuycSystem
• With and experience base of 9,000 pre-tests.
• Available through the TNS network in more than fifty countries around the world.
• It can be used on finished and unfinished advertising.
• And proven relationship to in-market sales

Involvement and Motivational Effect

Examples of the AdEval™ Scale in practice